Playmobil: a timeless plastics success story
With an unflappable worldwide success over the last 38 years, Playmobil is one of the many business stories our industry can be proud of. In 2011, the company sold 55 million toys, a record we wanted to celebrate with an interview of the company’s CEO Andrea Schauer. From the use of plastics to sustainability and the recipe to the brand’s success, she opened us the doors to what most children would consider as a dream place.